MaxPrime Rebrand
A refresh of a TV Channel across North and South America.
After winning a competitive pitch with a strong proposal, MaxPrime, a Tv channel part of the HBO Group, commissioned us to create a new brand identity and a bold on & off air package.
We focused on capturing the upgrading of the TV channel through its personality. Breaking with the conventional graphic images on TV, we push the limits of a film proposal giving life to a new character, a modern man who is recognized for his great attitude!
Anonymous host and alter-ego of an ordinary man.
We call him Mr. Prime
Identity as a Value
The challenge was to come up with a consistent identity between the On-Air and Off-Air world, designed not just to last, but to have the resources to evolve within the Channel’s values.
