That is Pepe Jeans’s claim launching a new tool, allowing clients to customize their garment and transform it into a unique finished product.
— To promote the new #pepejeanscustomstudio and its variants of customization Pepe Jeans offers online, METAL Magazine commissioned us to produce a short but powerful content to be used on social media.
We did a series of video profiles accompanied by photography showing 3 Madrid based artists customizing their clothing while following them through the city on a regular day.
Mercedes Bellido
She was born in Zaragoza, Spain in 1991. Studied at the Faculty of Fine Arts in Cuenca and moved to Madrid to do a Masters Degree in Art Investigation.
In the last years she has been dedicated to the world of illustration and artistic creation performing in various collaborations with brands and in my personal painting projects.
Valeria Palmeiro, better known as Coco Dávez, is an artists who develops her career in different fields: painting, her most recognized facet, photography or art direction.
Her colorful universe is her major trademark.
She has exhibited her work in cities like paris, queensland, brussels, lisbon, barcelona, madrid or santiago of chile.
He is TRAJANO’s bassist, one of the essential rock bands of recent years in Spain, who with his three LPs has been present at festivals such as the FIB, BBK Live, Dcode, among others.
He is also a DJ and plays at the best clubs in the city.